About Us

We believe that every day starts with a choice — to move, to create, to live with purpose. Our name is a countdown, a signal that action is about to begin. From the first stretch of the morning to the late-night city walk, we design clothing that keeps pace with your life.

Blending the effortless class of European design with the bold energy of American streetwear, 1098 is built on versatility. monochromatic tones, clean silhouettes, and premium fabrics create daily essentials that adapt to every moment.

But we’re not just making clothes. We’re building a foundation for an active lifestyle — one rooted in confidence, discipline, and freedom. Every hoodie, jogger, and tee is more than apparel; it’s a reminder that you’re ready, whatever the day brings.

Ten. Nine. Eight.

The countdown is over.